Board Chairman, Ogilvy Ghana, PlanoAfrique, Scanad Ghana, Tsunami Axis West Africa,
Fossies Logistics and CEO of Media Majique. An experienced marketer, brand steward and
business leader. Reginald or Gaddy as we call him is passionate about strategically sound,
effective marketing and brand communication that shows agility and authentic people
engagement in execution. He has over four decades experience in the marketing services
arena. Reginald and his team have over the years worked on a mix of International and local
brands including Nestle, Unilever, Mnet/SuperSport, MultiChoice DSTV, SABMiller,
MoneyGram International, Lufthansa/Ewald Ghana, Swissair, Merchant Bank, Ecobank
Ghana, GOIL, the Miss Ghana/ Miss World franchise etc. Gaddy and his team did the brand
migration of Ghana Telecom (GT) to Vodafone Ghana as well as the brand migration of
International Commercial Bank (ICB) to FBN Bank.

Over the last few years, Gaddy has concentrated his energies as business mentor and coach
for many market entry brands. Gaddy is a two-time past president of the Advertising
Association of Ghana (AAG) and the first African Director of the International Advertising
Association (IAA).
In 2019, he was appointed and served as marketing consultant to some Sports and Tourism
Committees and Boards. He was appointed Vice Chairman, Steering Committee of the Year
of Return in that same year and also served as Chairman of the Marketing and Sponsorship
Ad-hoc committee of the GFA/FIFA Normalization Committee.

Mr. Laryea was further appointed the Vice Chairman of the Elections Vetting Committee of the GFA/FIFA Normalization Committee. Gaddy Laryea continues to serve as consultant to the PANAFEST Foundation since 2017 and also serves as a member of Beyond the Return Steering
Committee. More recently, Gaddy was appointed Chairman of the Marketing and
Sponsorship Sub-Committee of the LOC for the 13th African Games dubbed “Accra 2023” in
2021